You could say the world will never change, but that would probably be a big lie. The world has already changed and whether we want or not, it’s changing even more. While I consider writing a magnificent thing that captures the mind, not everybody is so keen on reading. As the world is changing, so are people. The new generations are keener on being read, quick clips and fast-action content. You have different platforms for different people and the content kind of demonstrates the audience better. On LinkedIn where you have an older audience, you can see that the content is tailored toward information, education and a more professional setting. Then on the other hand, you have other platforms such as TikTok and Instagram toward capturing moments, for fun or education, but in a less professional setting. Of course, the audience is younger on average, depending on the subject. So, why the statistics? Just because it is important to notice the change over time on how people behave. Even as LinkedIn is slowly progressing, we can see younger people jumping on the train and bringing a younger culture to a more professional setting, demonstrating change once again. While people complain that it’s not Facebook and Instagram, other younger people (on average) come to the defense of these trying to bring a different perspective into an established world. My point is that change is happening, and sometimes we must accept this to move forward together. If we don’t, we are left behind, and there is a major disconnect that happens because slowly over time, content that was tailored for a has-been audience is no longer capturing the attention of a is-now audience. You could call this the basics in the world of marketing and content strategies, but it is important to understand how this affects hard-fans of written content.

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Does this signify I will have to write skipping lines to capture my audience better?

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By audience, I mean the 0.0001% of the population that reads it and myself.

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Or does it simply mean this style of connecting with people will simply disappear? It’s hard to know these answers ahead of time, however it is easy to keep track of trends of our times. While I talk about my writing, it is not limited to this field. This same principle applies to jobs, work cultures, working hours, safety, manufacturing, phones, technology, etc. It pretty much applies to ALL fields. Now going in a different direction, does this apply on a psychological level? I look at myself for example, and I might have planned a long time ago to do a lot of things, however I did that being that person at that time. Now that I’m here, was all that previous long-term planning for nothing? Almost feels like it since I have very few similar ambitions. Over time, my ambitions have become a little more realistic and less shallow if I can say it and I’m not a different person, just a person with better goals. And now the magic question is, how will these abrupt and fast changes impact us in the future, not only in the way we do things, but also the way we feel. Life is very complex, however keeping track of these changes is quite simple. Keeping up with the times only requires you being present during these changes and not looking the other way around. While my writings might go unnoticed, now and in the future, it was never about capturing the audience, even though I try to at times. To me, this was all about being honest to myself and keeping track of my mind. Will I adapt to these new generations? Maybe, but just to keep tabs on how things work now and to keep with the times. As much as it is important to keep a track on your mind, it is also just as important to keep track on everything that happens outside your mind. TikTok says the clock but I just keep breathing. Another day, another place, another you.